THE STRATEGY PLANE

Analysis of chapter 3 of the book "The elements of user experience" by J.J Garrett

Process Mental Map

When we think of strategy we mean a plan to achieve a goal. To create a website for a business we must have very clear strategic objectives and we must have the best knowledge of the product or service that we want to offer in order to make the website attractive to customers.

Clients are a fundamental part of the process by which you must have a strategy of capture and knowledge of the market that we want to conquer in order to segment the offer to a niche of customers that represent the desired income.

In summary it is important to know clearly the strategic objectives of the business, knowledge of the product and knowledge of the market of potential customers.